Many marketers have misconceptions about what a Facebook ad should look like. The thing is, depending on the offer, each ad should be made with a specific goal in mind.

It’s important to understand your product and how it relates to your target audience. If your eCommerce business has a proven product-market fit, then Facebook advertising just fills the gap by showing your target audience the right information and a good offer at the right time.

1. Have more effective campaigns from the get-go

It’s difficult to know what types of ads work when you’re not experienced in working with Facebook ads daily. This can eat into your ad spend by a lot simply because the wrong ad types are being used or faulty custom audiences are selected.

Hiring a Facebook Advertising Agency that’s focused on eCommerce will guarantee that your advertisements will be built the correct way from the ground up.

You’ll be able to save countless hours of testing by having your ads written and structured by a team that works with eCommerce businesses daily.

2. Get relevant ideas and insights for improving your offer

The most important part of any advertisement is the offer behind it. No matter how good you are at optimizing and testing, a weak offer or sub-par positioning will keep your social media advertising from succeeding.

Our marketing team will give you helpful insights on how to position and restructure your offer so that it becomes irresistible to your audience. That means you’ll be seeing a higher conversion rate on both the CTR and the conversion rate of your online store.

3. Implement proven Facebook marketing tactics in the right context

Even though there are a plethora of proven Facebook marketing tactics, not every one of them is going to suit your business. Each product, each target audience, and each sales process are going to be unique to some extent.

We’re going to help you refine your Facebook advertising funnel by analyzing your competitors, your target market and establishing a solid customer persona.

This way we’ll be able to refine your ad copy, marketing messages and be able to use relevant tactics at the right time.

4. Scale your Facebook ads while staying profitable

Most Facebook marketers face the issue of scaling an ad account at some point. What often happens is that when you begin raising budgets, your profitability dwindles. The same ads that worked at a smaller scale, just can’t seem to work at a higher level.

To be able to truly scale your eCommerce ad campaigns with Facebook Ads, it’s important to maximize the LTV (lifetime value) of your customers. This way you’ll be able to spend more on acquiring a new customer, knowing that the revenue will stabilize in the future.

With the help of Adacted, you’ll be able to unlock profitable ads at scale. Over time we have developed proprietary systems that assist us in the data-gathering phase and help us to filter out the most promising audience – copy – creative combinations, that are systematically proven to perform at scale.

5. Get high-converting copy written by marketing professionals

Copywriting is one of the skills that can make or break a Facebook ad account. A high-performing piece of copy is well-researched, in touch with the target audience’s needs, and uses the appropriate style of language depending on the context.

Many businesses we encounter don’t see the benefit of good copywriting right away, but let’s put it this way: when you are spending $10 per 1000 impressions and your CTR (clickthrough rate) is 1%, you’ll be getting 10 clicks for $10.

Now, if your conversion rate is 3%, you’ll be making 3 sales per 100 visitors, which means your CPA (cost per acquisition) is going to be roughly $33.

If by improving your copy you get your CTR to 1.5%, you’ll be getting 50% visitors for the same amount of budget spent. This means your CPC (cost per click) will be $0.66, and your CPA will be lowered to $22.

Imagine spending a third less on getting new customers through the door! That is the power of well-researched and strategic copywriting.