PPC management is a service that will help you find and manage the best keywords and campaigns for your specific service or product. We offer monthly packages with one-time setup fees so you know what your budget is going to be before starting.

Google Tag Manager Setup

This is the process of adding AdWords conversion tracking to your website. These tags can be added through Tag Manager and will remain on your site even after you add new pages or content.

GTM is made up of three components. The tag manager container, which you can add to any website or blog – the AdWords conversion tracking code itself, and finally a data layer set up on your site where all this information gets passed through to google analytics.

The first thing we do for clients after signing them up is to install google tag manager.
At the end of this process, you should be able to see your Adwords data appear in the analytics dashboard and other third-party digital marketing automation tools such as Klaviyo or Hubspot.

Pay-per-click (PPC) advertising

Paid advertising can be an extremely powerful tool in the hands of those skilled enough.

However, too many PPC agency firms do it wrong. They think they’ll just throw up some ad campaigns and watch the conversions roll in with no effort on their part whatsoever.

Digital advertising requires a constant flow of effort and testing to see what works best in your industry.

This is where having a certified google partner who knows what they are doing, can make all the difference.
An effective PPC campaign can have your company’s website on page one of google within minutes so it has the potential to reach thousands of people(depending on the search volume, of course).

Paid search is one of the best ways for small businesses to gain exposure very fast.

However, if your campaign isn’t set up correctly it could be costing you money rather than banking it.
Our AdWords agency will make sure you are getting the most out of your advertising budget!

Remarketing and retargeting

Remarketing is the act of reaching out to people who have already shown an interest in your product or service but didn’t convert.

Re-targeting campaigns can be extremely effective as those who have already been exposed to your product are much more likely to buy.

Remarketing campaigns can be used in google search or google display networks. Our Remarketing experts at Adacted can help you with remarketing for AdWords.

We can help you take advantage of the different features that Google has to offer, so your advertising budget is utilized in the most effective way possible.

Google Shopping

Using Google Shopping campaigns can help you to optimize your campaign by showing ads for products or services that are more relevant to the user’s paid search terms. Relevant traffic results in a better performance of your google ads- higher click-through rates and improved cost per click.

Adacted is an AdWords management company. We have the tools and knowledge to help you maximize your paid media campaign.

Feel free to contact us if you want more information or need our assistance in setting up a Google shopping campaign for your business growth.

Display advertising

A display campaign is a type of online advertising that enables marketers to target specific audiences based on their preferences, demographics, interests, or intents through the use of an ad network.

As opposed to search engine marketing (SEM) which is costlier due to its heavy reliance on pay-per-click models, display ads are less expensive since they are based on a cost-per-thousand-impressions or CPM basis.

Conversion Rate Optimization

Conversion rate optimization (CRO) is an effective way to improve the conversion rates of your website and use ad spend more efficiently.

For businesses in all sectors, high-converting websites are important for increasing revenue and improving customer satisfaction due to their ability to get more leads or sales at a lower cost per lead/sale.

CRO takes into account factors such as site layout and design, colors used on a website or ads, copywriting text for headings and ad titles, so it is best not attempted by novice webmasters who have little knowledge. Adacted is an Adwords agency that implements CRO for its clients. By doing so, Adapted helps companies increase website traffic and customer satisfaction through high-converting websites that turn visitors into qualified leads or sales at a lower cost per lead/sale.